Along with Paris, Milan, London, and other fashion capitals, Vienna is one excellent fashion city in the world. You will see in the streets trendsetting fashionistas wearing diverse mix of influenced and fashion-forward styles. Thanks to the stylish Vienna fashion, shops dot the city, with funky high streets, tucked-away boutiques and vintage stores, and designer shops.
Like in many cities in the world, Viennese are not bound by strict dress code. It is fast becoming a multicultural capital so you can dress as you please. Of course, choosing an outfit will largely depend on such factors as weather, workplace dress codes, or occasion.
Light colored outfits are in fashion in the city during summer, while Viennese wear warm snug clothing in winter. Bear in mind that many people in Vienna still value modesty and a lot tend to wear conservative clothes. Unlike Milan and Paris fashion, Vienna fashion is much more conservative, although many are future-oriented.
While Vienna is a cosmopolitan city, you must follow some established “do and do not wears”. For instance, bring your denims with you since Viennese wear this piece of clothing throughout the year. It is also very popular in every style. Avoid wearing shorts in the city center. It is wise to you save them for the surrounding towns. If you want Vienna locals to label you a tourist, or do not care what others will think, then wear your shorts by all means.
France, Milan, and London are undoubtedly the cities of fashion in Europe and in the rest of the world. But Vienna has made a name for itself in the fashion industry. The annual Vienna Fashion Week attracts many foreigners to the city. The goal of this event is to achieve a stronger perception of the already established fashion scene, and boost the interests in Vienna fashion design products.